p2- Use of internet for different types of business activities

there are 4 types:

1. Business Research

2. Procurement

3. Communication

4. Promotion

Procurement

Procurement is the process of finding, agreeing terms and acquiring goods, services or works from an external source, often via a tendering or competitive bidding process. The process is used to ensure the buyer receives goods, services or works at the best possible price, when aspects such as quality, quantity, time, and location are compared

Communication

Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people

Promotion

in marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place

Business Research

Businesses use research to be competitive with the opponent at the same level or higher. It can provide valuable information on consumer buying habits, for example, giving data on attitudes to products and brands. Research is important for people who want to launch a startup, as it helps them have an idea to start the business,to estimate cost, set prizes and also to make research on competitor

P2-how internet is used by Casbah? (part 1)

 

Casbah London kebab offers the best London style kebab in town, savour our tasty and succulent meat dishes. The restaurant has been operate since 1999 with Berakas being the first outlet. specialized in middle eastern dish and known for its fish& chips and Kebab. The restaurant also offer delivery on Berakas and Times Square branches. They also offering catering services

How they used internet for the business?

Promotion

this company often doing promotion on multimedia such as Facebook, or Instagram they doing video or image promotion with good deal for example photo below show that the company doing Ramadhan promotion using Instagram.and as you know Instagram require internet connection to view the update post.

Customer Services

every company need to have customer service and same goes to Casbah company that will used email or multimedia apps to get feedback from their customer on which meal or services need to be improved on the future.

P2-How internet is used by Skechers?(Part 2)

Skechers is an American lifestyle and performance footwear company for men,women and children. this company headquarter are in Manhattan Beach, Callifornia, The brand was founded in 1992. now this brand rank no 3 of top largest athletic footwear brand in United States. Skechers earned more than $4.16B in revenue during 2017. on January2018 this company has employed more than 11,800 people worldwide

how they used internet for the business?

Research

Skechers is mostly focus on shoes. and this kind of organization have much competitor such as Adidas, Nike, Vans, Puma and other brand. to be maintain with the opponent or a step ahead skechers require do research regarding their opponent on what make the other brand getting demand. after doing research Skechers will get ideo to improve the company on future

Providing Information

Skechers website is full with information with the brand sport attire. they explain their product in detail on the website which need to be open from firefox,intenet explorer and other web this will require internet to start surfing.